Marca why not




















Brand familiarity and advertising: effects on the evoked set and brand preference. Advances in Consumer Research, v. Image and reputational characteristics of UK charitable organizations: an empirical study. Corporate Reputation Review, v.

Aplicabilidad de los conceptos de imagen corporativa y posicionamento a las ONGD. Nonprofit brands come of age. Marketing Management, v. DAW, J. Breakthrough Nonprofit branding: seven principles for powering extraordinary growth. New York: AFP, The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers.

Developing and validating a multidimensional nonprofit brand orientation scale. Journal of Business Research, v. Factors influencing nonprofit resource provider support decisions: applying the brand equity concept to nonprofits. Journal of Marketing Theory and Practice, v.

Strategic positioning and the financing of nonprofit organizations: is efficiency rewarded in the contributions marketplace? Public Administration Review, v. GUY, B. The marketing of altruistic causes: understanding why people help.

Journal of Consumer Marketing, v. Building brand equity through corporate societal marketing. Journal of Public Policy and Marketing, v. JUDD, N. Association Management, v. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, v. The underlying structure of brand awareness scores. Market Science, v. GG, LIU, W. The happiness of giving: the time-ask effect. Journal of Consumer Research, v. The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations.

Journal of Marketing Research, v. MEWS, M. Does organizational reputation influence the willingness to donate blood? Nonprofit brand image and typicality influences on charitable giving. MORT, G. Branding in the nonprofit context: the case of Surf Life Saving Australia. Australasian Marketing Journal, v. Branding by design. Contrary to the literature, however, tattoos and movies have little importance to experience the lifestyle of Harley-Davidson. Key words: Marketing; Experiential marketing; Experience; Harley-Davidson lifestyle; Sustainable competitive advantage.

Abrir menu Brasil. Abrir menu. Figures 1. Porto Alegre: Bookman ,



0コメント

  • 1000 / 1000